Frequently asked questions.

As a marketing agency, we get this question a lot—and not just from our parents. LFM crafts and executes digital marketing strategies exclusively for educational institutions such as colleges, universities, private prek-12 schools, and related non-profit organizations. You can learn more about our services here.

All of our pricing is customized based on your desired outcomes, needs, and budget size. We can typically provide estimates after our first conversation. We use a transparent pricing model, separating our costs from media spend, so you always know how much of your budget is being spent on the ads themselves.

Our flat monthly management fee includes strategy development, campaign management, all creative for any campaign we run, an analytics dashboard, monthly or bi-monthly meetings, and on-demand board reports.

We have live dashboards that track ad performance and website activity. We include post-conversion and ROI data when possible, but this ability is limited by the technology systems your institution is using.

Our advertising service provides you with a live dashboard that contains all data for all campaigns that we manage on your behalf. This dashboard is accessible 24/7, has an editable date range, and contains all KPI and cost data.

Our onboarding process generally takes one month. This time allows for our team to perform research, craft the strategy, develop creative, design campaigns, and connect the necessary systems.

Our discovery process calls for certain assets and access points. Assets requested include brand standards, branded marketing collateral samples, communication pieces, admissions calendars, and historical admissions data that can inform the strategy. Access points requested will vary based on the services provided, but can include Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and social media platforms like Facebook and LinkedIn. We typically can do our work without needed website CMS access, but having this access allows us to do more on your behalf.

LFM provides creative (design + content) for any campaign that we manage. For any creative, you will have the opportunity to speak into the initial strategy and will approve all creative before it runs. All approved creative becomes the property of your institution.

Whenever possible, LFM runs ads through the institutional platforms, providing you with direct access. It’s your data, and you should retain full ownership regardless of which vendor is managing your campaigns.

Our business is customer service. One of the main values we provide is being available, responsive, and proactive when an immediate pivot is required.

Yes! We can overlay digital on top of traditional outreach to make your purchase more effective.

We happily provide three references during the proposal stage. When possible, we will include a reference that is similar to your institution.

While the world has gone full digital, print marketing is not dead and both tactics have a place within a comprehensive communication strategy. We secret shop hundreds of colleges and have seen a dramatic decrease in the amount of printed materials received.

Our team’s wide-ranging experience allows us to consult on a variety of topics outside of paid and organic digital marketing. At our core, we are creative problem solvers and are always open to conversations about how we can help. You can get in touch with us here.

If you’ve never done digital marketing, it will improve your marketing enrollment performance. The degree to which it improves is unique to each institution. You can read more about the factors that result in optimal performance on our services page.

This is a common concern, especially amongst selective institutions. Done improperly, digital marketing can come across as aggressive or creepy. We use tactics that prevent your brand from being linked with these types of negative associations.

We begin each partnership with research and strategy development that determines the ideal digital channels to accomplish the objectives. While this results in a unique channel mix for each institution, there are certain channels that we typically rely on, like Google (search, display, remarketing) Bing, Facebook/Instagram, LinkedIn, YouTube, and Twitter. Other channels include but are not limited to DuckDuckGo, Roku, and Hulu.

We are small by design, typically working with 15-20 clients in long-term partnerships. This focus ensures that the quality and impact of our work remains high—but it also means that we typically have to wait for 1-2 months before we have the opportunity to take on a new client. Please reach out to us to learn more; if we can’t take you on as a client we may be able to refer you to another agency who can accommodate your needs.